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What documents and software do product managers need to write

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In addition to the product document categories answered by the above friends, I also recommend my common product document software copycat. It feels like a document tool tailored for product managers, which supports online writing or uploading of local documents. The document can be referenced and demonstrated with Mockplus, Axure prototype drawings and Sketch, Adobe XD, PS design drafts. It also supports automatic generation of historical versions, which can be traced and viewed at any time. After completion, you can directly generate a link to share with colleagues. Colleagues can select text comments on it. It is convenient to review, and you can view and modify any problems at any time.

As a product manager, you can learn a lot of knowledge. At different levels, product managers have soft skills: personal charm: including communication ability, leadership ability, vision ability, appeal ability, aesthetic ability, etc; Product culture: product culture includes mixed product community, operation community and excellent product group; Internet accomplishment: understand the current situation of the Internet, track Internet hotspots, track Internet frontiers, and mingle with Internet communities. An important role of the project management product manager is the project manager. The product manager needs to be responsible for the results of the entire project, including on time delivery, qualified delivery, and cost control. The project manager needs to be proficient in the five process groups and ten work areas of the project. For the Internet product manager, the main contents include: project communication: communication is the most important work of the product manager in Internet development, including communication with superiors, developers, operators, etc; Overall progress plan: the overall progress of the project, such as product design, UI design, module development, test progress, deployment, etc. The product manager must grasp the overall progress and review the nodes; Detailed development plan: the detailed development plan is a part of the overall schedule. Generally speaking, the development plan is maintained by the technical manager, but the product manager must take overall control; Project control: control of project stakeholders, risks, progress, quality, etc. Assisting in the promotion of product development must be promoted to the market, otherwise the product is an experimental product. The product manager does not need to be fully responsible for the operation and promotion, but must provide necessary support to the operators. The basic work is as follows: basic operation data: obtain the basic operation data of the product, such as download volume, user volume, payment amount, and retention; Embedding point: It is an important method to obtain product operation data. It can analyze page clicks, page transformations, etc; Business Data: business data such as order status, after-sales order, sales volume, etc; Competitive product analysis: comparative analysis with similar products on the market; Swot analysis: understand the advantages, disadvantages, opportunities and challenges of this product. After the first version of iterative development is completed, the product enters the iterative development stage. Generally, the iteration cycle is 2 weeks; Iterative development is to condense the process from product planning to operation, and develop a small amount of functions in each iteration cycle. The basic work is as follows: collect requirements: collect product requirements, and which requirements are used for iterative development; Demand sequencing: sort the requirements, develop the high priority as soon as possible, and develop the low priority later; Detail function design: the functions of the first version are refined, such as effect refinement, interaction refinement, etc; Iteration plan: maintain the project plan of the whole iteration process. The products rooted in the industry all have strong industry attributes. You must be familiar with the industry to design the products needed by the industry, otherwise it is a fantasy. We need to understand the current situation of the industry, be familiar with the pain points of the industry, be familiar with the hot spots of the industry, and also know about the relevant industries. In addition, we need to be familiar with the relevant laws and regulations, ethics, join the industry circle, and visit the industry forums more. Personal charm The above mentioned is about the hard skills of product managers, and the following is about soft skills. Soft skills are more about personal accomplishment, but these will affect the entire career of product managers. Personal charm includes personal leadership ability, communication ability, vision ability, insight ability, aesthetic ability and infectious ability. Only the product manager with strong personal charm can become the leader of the whole product, motivate the whole project members and improve the team efficiency. Product self-cultivation Product managers need to improve their product self-cultivation ability. Product accomplishment includes: keeping company with experts: sometimes a word of advice from experts is better than your hard thinking for a month. The product manager needs to ask the seniors, leaders, and members of the same level organization for advice on things you are unfamiliar with; Keep company with practitioners: Don’t keep company with dreamers, but with practitioners. The users of products are all practitioners, and the ideas of practitioners will improve the realm of your entire product; Product community: for example, Product One Hundred, pmcaff, read more posts to improve their self-cultivation, and join more QQ groups; Operational tools: such as Application Radar, Kuxun, APP annie, ASO 100, Baidu Index, etc. Operational tools can be used to analyze product operational data. Internet Cultivation An Internet person must be familiar with the Internet, have a certain Internet cultivation, watch more news, participate in more salons, and improve his Internet cultivation. Understand the current status of the Internet: Get familiar with the current outstanding Internet companies in China and the world, and learn more about the current status of the Internet, such as Alibaba, Tencent, Baidu, Xiaomi, Huawei, 360, etc; Tracking Internet hotspots: current Internet hotspots, such as project hotspots and investment hotspots, can be viewed at 36kr and Tiger Sniff. These communities have improved the status quo of Internet hotspots; Track the Internet frontier: such as vr/ar, Internet of Things, intelligent devices, etc; Big data platforms: common Internet big data platforms, such as Yiguan Data and talkingdata, will provide some free industry analysis reports, and understanding the Internet big data will help to control the overall product. If you need to learn, you can see the following software: 1. Brain mapping tool: Baidu Brain Mapping 2. Document sharing: Blue Lake, Axure and other software 3. Project management: jira

1、 The full English name of PRD is Product Requirement Document, which means Product Requirement Document in Chinese.

The PRD document is the most important document of a product project from the “conceptualization” stage to the “drawing” stage. Its role is to “index and technicalize the content in MRD”. The quality of this document directly affects whether the R&D department can determine the function and performance of the product. 2、 MRD means Market Requirement Document in English and Market Requirement Document in Chinese. This document serves as a “connecting link” in product projects. “Up” is an integration and recording of accumulated market data, and “Down” is a direction description and work guidance for follow-up work. The function is: the first document of a product project from the “preparation” stage to the “implementation” stage, which is used to “explain a product planned in the annual product at the market level”. The quality of this document directly affects the development of the product project and the realization of the company’s product strategic intent. 3、 BRD means BRD, full English name: Business Requirement Document; Description of business needs. The core purpose of the product requirement content document (report) described based on the business objective or value is to use the senior management of the enterprise as an important basis for decision evaluation before the product is put into research and development. BRD is the earliest document in the product life cycle. It should have been a mental idea long ago. Its content involves market analysis, sales strategy, profit forecast, etc. It is usually a demonstration document for discussion by decision makers. It is generally short and refined without product details. 4、 The relationship among PRD, MRD and BRD. 1. PRD should separate and detail the “product requirements” in MRD, and the product requirements themselves are embodied in MRD. 2. MRD focuses on defining the market, client, buyer, user and market demand of the product, and visualizing them in the form of prototype. 3. If PRD is good or bad, it directly determines the quality level of the project; The role of BRD is to determine the commercial value of your project. PRD, BRD and MRD are considered as document specifications to be established from market to product. 1. Axure RP (Rapid Prototyping) Axure (pronounced Ack Sure) is undoubtedly the most popular prototype development tool at present. It can help website or software designers quickly establish annotated prototypes (flowcharts, wireframes) by means of components, and can create dynamic demonstration files of basic functions or page logic with customized reusable components, dynamic panels and rich scripts. Axure uses the interface of Office for reference, which enables users to quickly get started, and provides rich component style modification, enabling them to create low fidelity, high fidelity and even close to the actual effect interface. However, what is most commendable is that Axure’s rich script modes can quickly complete the interaction of interface elements through clicking and selecting, such as links, state switching, dynamic changes and other effects, so that Axure can generate prototypes that are very close to real products. On the other hand, Axure can import component libraries created by others, enabling Axure to meet the design requirements of most types of products. However, Axure still has a headache: its support for Chinese is not very friendly. At noon when inputting on a small number of components, it is often necessary to switch the input method repeatedly like taking a chance, which destroys the user experience of our designers. However, Axure is still the preferred prototyping tool for interaction designers. 2. Microsoft Office VisioVisio was acquired by Microsoft in 2000 and became a component of the office 2003 suite in 2002. The latest version is 2007. The reason why Visio is recommended is that Visio has a wide range of applications. From website interface, database model, to floor plan to process flow diagram, Visio provides corresponding component libraries and templates for rapid creation. Compared with Axure, Visio is more suitable for production or process design in traditional industries, or description of information, data and processes in software and Internet industries, rather than web interfaces. Because its web-based component library is still relatively few, and its form and structure are more similar to the graphical tools in Word, it has some shortcomings in prototype development efficiency. 3. Balsamiq Mockups, a tool based on Adobe AIR Runtime, is really impressive. The style of hand drawn components is rough and incisive, and it can create prototype files close to hand drawn on paper. It provides rich hand drawn web common components, including common html controls, and some composite controls, such as multimedia controllers, tabs, lists, iPhone interface components, etc. The most commendable thing about Mockups is that most of its components can be customized in appearance, and support for Chinese is also good (select View> Use System Fonts). 4. The biggest difference between MockflowMockflow and the above tools is that Mockflow is an online service developed based on Adobe Flex technology, which provides functions similar to Balsamiq Mockups, and even more abundant components. Although its component customization is not strong enough, the default style of the component library it provides is very suitable for building commercial product prototypes. One of my favorite functions is templates. You can set templates based on any page to design new pages.

Compared with other template tools, mockflow has a very unique function. The web-based storage can be opened online on any computer, while others can quickly share and collect online feedback, which is very suitable for prototype design communication of virtual teams. Although the basic account of the online service can only create one file, there is no limit to the number of pages for a single file, so it is basically enough to use. 5. Pencil sketchPencil is an extension component based on Firefox. After installation, you can open Pencil’s drawing panel in Firefox’s Tools menu. The function is relatively simple, which can only be used as an auxiliary description of simple daily work. The default components provided are all based on software engineering, so they are more suitable for simple interface construction of Windows desktop programs or basic page function descriptions, and are not suitable for serious prototype development. Fortunately, they are small and light, and can easily drag or copy the elements in the Web page to the current canvas, which is one of the advantages of Pencil’s installation in Firefox. More tools… The prototype development tools listed above are commonly used and discussed by interaction designers in China. However, there are many software with similar functions to Axure. Here are some simple explanations: 6. GUI Design Studio is a really powerful prototype production tool. The reason why I haven’t recommended it above is that I haven’t actually experienced it, However, due to the engineering level interface design, I didn’t feel the urge to try. But from the screenshots and video demonstrations on the official website, the operation mode of this software is quite different from the previous prototype tools. Axure is mostly a prototype design based on pages. Although it is very practical for web sites, it is a little cumbersome for the process design of software interfaces. GUI Design Studio, on the other hand, has found a new way to automatically create action flow by establishing the association between elements. From the video demonstration, this has indeed greatly improved the efficiency of software interface prototyping. 7. Prototype ComposerSerena’s free prototype development tool is really powerful. It provides output document templates, prototype tools and development process control based on the main process of project management. The development concept of this software is very good. This tool can be used to meet the communication and decision-making in all aspects of the project development process. However, the cost of learning and using software is relatively high. It seems that it takes a lot of time to understand all the functions. In addition, the efficiency and stability of the software need to be improved. During the trial, there were many errors and stopped responding. 8. Lucid Spec, launched by Elegance Technology, is a prototype tool very similar to Pencil, which only provides more controls. However, Lucid Spec emphasizes the function of generating clean description documents, which may be aimed at the redundancy of automatic generation specifications of most prototype tools. To be honest, the prototype interface provided by Lucid Spec is too simple, and the generated description documents have not been optimized to improve. Video introduction 9. Compared with other prototype tools, Iris Professional EditionOne of the features of Iris is that it provides the function of sample data. It is a sample database similar to Excel tables. You can directly obtain the data in the sample database through interface elements. In this way, the generated prototype can even update the dynamic data. 10、Adobe ReaderAdobe reader? you ‘re right. In fact, in theory, any tool that can create graphics and text can be used for prototype development. Because the prototype itself is a simulation or emulation of business logic and functional interfaces, why not use PDF format? This article “PDF Prototype” by Box and Arrow reminds us that all prototype tools are just tools, not design itself. In addition, you can refer to the ones here http://www.oschina.net/project/tag/291/ui-design/ However, personal recommendation: prototype • Axure 7.0 • UIDesigner thinking • Mindmanager • Xmind process • Visio 2013 • EDraw Max knowledge • Youdao Cloud notes • Impression note time • Todolist • Worktile graphics • Photoshop • Colorpix interaction • Flash • UIDesigner

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